Distributed Tourist Office
just press a button... ...and someone answers
It is no longer the visitor who looks for the information office.
It is the information that comes to the visitor. — ATL del Cuneese · Ente Turismo Langhe Monferrato Roero
In small municipalities, historic villages and mountain valleys, running a traditional tourist office is often not sustainable. Yet these are precisely the places where travellers most need someone who knows the area. This is the need behind the Distributed Tourist Office (Ufficio Turistico Diffuso): the i-Gate multi-service digital islands already installed in town squares become genuine visitor welcome points.
Under the renewed Smart Land agreement between ATL del Cuneese, Ente Turismo Langhe Monferrato Roero and Tecno World Group, every island now has a new button: Press For Help. Press it and you speak hands-free with a professional tourist office operator. A real person, just as you would find at the front desk, but without the fixed costs of a physical office and without any limits of distance.
Technology is the means.
The human touch remains at its heart.
On the other side of the button
there is no machine.
There is a person.
An operator who knows the area,
sees where you are calling from and guides you on the screen.
How Press For Help works
The experience of a traditional tourist office, delivered remotely and available right across the territory.
Press the button
The digital island places a call to the ATL del Cuneese or Visit LMR tourist office.
The operator knows where you are
The i-Gate platform shows in real time which island and which municipality the request is coming from.
Talk hands-free
The conversation takes place over a loudspeaker, just as if you were standing at a physical desk.
A poster on the screen
The operator opens the right page on visitcuneese.it or visitlmr.it and displays it on the island's screen.
A dedicated QR code
Generated on the spot: bus timetables, hiking trails, open pharmacies or luggage transfer, straight to your smartphone.
A safe point of reference
Every island is connected and covered by video surveillance, with charging for smartphones and e-bikes.
Two sides of the same call
Tourist office staff are not replaced: they are given the means to be present everywhere.
A clear, human point of contact
No more confusing online searches: right there in the square you find someone who truly knows the place, offers advice and points you to special offers at local farm stays, restaurants and shops.
Wider reach, same quality
Tourism boards can reach even the towns that have no information desk, at no cost to municipal budgets. And the data collected helps them understand visitor flows and plan services more effectively.
The Distributed Tourist Office does not replace physical offices: it strengthens them.
Not a promise, already a reality
Press For Help is up and running in Rocca de' Baldi, with two digital islands, in Vignolo and in Castelmagno, in front of the Sanctuary of San Magno. The islands in Argentera and Elva complete the network in the upper Valle Stura and Valle Maira, while Cuneo and Alba are among the first municipalities to join.
i-Gate islands are not standalone units but nodes in a network that connects people, services and local communities: infrastructure designed to grow with the territory and support slow, mindful and sustainable tourism.
Tomorrow's tourism does not need white elephants,Tecno World Group i-Gate · Smart Land
but smart presences capable of welcoming visitors.
A shared vision
At the official launch, held at the ATL del Cuneese headquarters, institutions, tourism boards, local administrators and businesses from across the area sat around the same table, with a common goal: to bring smart technology into visitor hospitality, starting with people.
Not just a pilot project, but a strategic choice:
tourism boards become nodes in a distributed, flexible and intelligent network.
The launch
Tourism boards, mayors and local businesses united around one project.
The press conference on video
The renewal of the Smart Land agreement and the debut of remote visitor assistance.
Press coverage of the Distributed Tourist Office
The media outlets that covered the project.
Download i-Gate and carry the tourist office in your pocket
The i-Gate app is geolocated municipality by municipality: official information, events, tourist services, news and the area's physical smart services, from bike stations to charging points.
A tourist office
in every square?
If you represent a tourism board, a municipality or a mountain community and want to extend visitor services to places without an information desk, get in touch. We will send you the project dossier and a proposal for a site visit.
We reply within 24 working hours.